Initial situation

The client has invested in a purchasing company

Customer / client

DG Verlag e.G.

Objective (s)

• Finalization of the spin-off
• Improve operational efficiency

Project approach

Activities

• Restructuring and management of a purchasing company (GmbH)
• Strategy development for the digital transformation of a business model
• Conception & implementation of CRM (SalesForce)
• Implementation of marketing automation (Pardot)
• Introduction and further development of ERP systems
• Conception and introduction of MS SharePoint

Result